There’s an ugly truth in business that looks really do matter. We’re talking about data and design and how a well-presented report isn’t just about being pretty — it’s brilliant at getting people to sit up, take notice, and act on the story being told.
The science of design
There’s a reason humans love pictures more than paragraphs. We process visual information 60,000 times faster than text, and the brain retains around 65% of visual information compared with just 10% of text.
This means if your sales team is scrolling through a dull as dishwater spreadsheet, they’ll forget most of it before their next coffee break.
Put the same insights into a visually engaging dashboard — a line graph that shows sales dipping or a colour-coded dashboard highlighting regional trends — and the message sticks.
This isn’t art for art’s sake. This is art for business’ sake.
From information overload to beautiful business insight
At HG Technology we excel at using the cloud-based tool, Microsoft Power BI to create great looking reports for our clients. But good data visualisation is about more than aesthetics. It’s about transforming complex data into clear messages people immediately understand – and trust.
And there’s beauty in seeing the impact this can have as these two client success stories show:
- Alternative Bridging (loans) Corporation (ABC)
Challenge: Wanted better visibility on sales performance.
HG solution: Created live Power BI dashboards, broadcast on TV screens across the office, updating hourly.
Impact: Sales team constantly aware of targets and performance — boosting motivation, accountability, and energy. Even while walking past, they see results.
- Tilstone (industrial property company)
Challenge: Multiple departments struggled with siloed reporting.
HG solution: Unified Power BI dashboards to show cross-departmental performance and financial trends.
Impact: Leaders can spot trends early and teams collaborate better because they are “seeing the same truth” in one place.
When good looks are more than screen deep
All businesses have data. Fewer have reports that actually get read. That’s where we come in.
Our expertise and insight go beyond just gathering information, we help our clients tell the story of their business in a way people engage with. We build professional-looking reports that flow naturally into business conversations and highlight what matters most for their goals.
Vanity, in this context, isn’t shallow. It’s the bridge between insight and action. It’s what gets people looking, learning and acting.
If your business reports need a glow up to help your business grow, get in touch for a free, no obligation chat. Visit hgtechnology.co.uk and follow the link to set up a call.